Remember the rush of landing your first fractional CMO client? Oh, the strategic guidance, business growth, and revenue explosion you’d lead! But then reality hits: juggling multiple clients, navigating diverse industries, and staying ahead of the digital marketing learning curve that endlessly grows. It’s enough to make even the most seasoned CMO break a sweat (and maybe a few keyboards).
But, alas, this is the path we chose. Right?
The good news is this guide is your secret weapon, an arsenal of the top 160 digital marketing tools designed specifically for a fractional CMO like you. Forget the days of endless research and tool fatigue; get ready for actionable insights and more leads!
Key Digital Marketing Tools
Table of Contents
- Web Design Tools & Web Development Tools
- SEO Tools
- Social Media Management Tools
- Paid Ads Tools
- Email Marketing Tools
- Content Marketing Tools
- Public Relations Tools
- Marketing Analytics Tools
- Conversion Rate Optimization Tools
- Mobile Marketing Tools
- Influencer Marketing Tools
- Affiliate Marketing Tools
- Brand Management Tools
- Entrepreneurship Resources
- Leadership Resources
Just imagine the stress melting away as you delegate tasks to technology, knowing you have the best digital marketing, entrepreneurship, and leadership tools just a click away. Even better! Picture the satisfied smiles of your clients when you do more with less time.
As our “bespoke” friend ChatGPT would say…
“Step right up and behold! This guide is your golden ticket, a veritable treasure chest overflowing with mystical tools and enchantments.
In this magical digital marketing mystery box, you’ll unearth a powerful toolkit that unlocks mighty wonders for you:
- Morph into a Time-Management Superhero, expertly spinning a web of productivity, capturing every task with lightning speed, and juggling clients like a cosmic ringleader in the intergalactic circus of business.
- Transcend into a Data-Wielding Oracle, harnessing the mystical power of analytics to banish the shadows of guesswork. Watch in awe as your crystal ball of insights unveils the secrets of success with unerring precision.
- Ascend to the status of an Alchemist of Marketing, mixing a potent elixir of strategies and spells that dazzle and bewitch. Prepare to pull jaw-dropping results out of your hat, leaving audiences mesmerized by your marketing magic.”
Oooookay. That’s about enough.
Let’s get into the real stuff now.
Quick Note: if you’re a sneaky entrepreneur who found your way here, this isn’t just for our fractional CMO friends. These tools are an excellent resource for your current digital marketing efforts. But just in case that’s not enough, there’s a section at the end titled “Dear Entrepreneurs: The Secret Weapon” that’s just for you!
1. Web Design Tools and Web Development Tools
As a Fractional CMO, your digital marketing arsenal is complete with mastering web design and web development tools.
This section is a treasure trove of innovative and practical resources for web design tools and web development tools.
These tools will empower you to create visually stunning and functionally robust digital marketing experiences to complement your expert marketing strategy.
Explore a world where creativity meets technology with just a click, ensuring every website you touch resonates with aesthetics and efficiency.
These tools are your paintbrushes for the digital age, enabling you to architect captivating and efficient websites.
Content Management Systems (CMS)
- Product Links
- Product Descriptions
- WordPress: The versatile and ubiquitous platform for all kinds of websites – used by many-a-web developer
- Drupal: For complex, data-driven websites with a need for high security.
- Wix: User-friendly, with an intuitive interface for small businesses and entrepreneurs.
- Squarespace: Elegant design templates ideal for creative businesses.
- Adobe Experience Manager: Enterprise-level CMS for large-scale digital experiences.
Website Builders
- Product Links
- Product Descriptions
- Webflow: Offers custom web designs without coding – sometimes called the pinnacle of digital technologies.
- Elementor: A WordPress page builder that’s beginner-friendly.
- Beaver Builder: A flexible drag-and-drop builder for WordPress sites.
- Divi: Known for its versatility and ease of use.
- Leadpages: Best for building landing pages that convert.
Headless CMS
- Product Links
- Product Descriptions
- Contentful: Agile content infrastructure for digital teams.
- Netlify CMS: Open-source content management for your Git workflow.
- Prismic: A content management system for a multi-channel presence.
- Sanity: Highly customizable and real-time.
- Kontent by Xyleme: A cloud-based CMS for managing structured content.
Accessibility Testing Tools
- Product Links
- Product Descriptions
- SiteImprove: All-in-one software to optimize website performance, SEO, and compliance.
- Deque axe: For accessibility testing in web development.
- WAVE: Web accessibility evaluation tool.
- Lighthouse: automated tool, open-source tool for improving web pages.
- Assistiv Labs: Remote testing in real assistive technology environments.
Performance Optimization Tools
- Product Links
- Product Descriptions
- Google PageSpeed Insights: Analyzes web page content and generates suggestions to make it faster.
- GTmetrix: Reports on performance, loading times, and recommendations.
- Pingdom Website Speed Test: Tests the load time of websites and tracks performance.
- WebPageTest: Provides a deep dive into the performance of your site.
- YSlow: Analyzes web pages and explains why they’re slow based on Yahoo! ‘s rules.
2. SEO Tools
As a fractional CMO, especially those who service brick-and-mortar businesses, your digital marketing expertise gets judged by your command over SEO and your ranks on search engines.
This section introduces you to the top-notch SEO tools that can elevate your search engine optimization strategy and drive more organic traffic.
Here, you’ll find tools that simplify the complex world of SEO and provide actionable insights to get better results and maximize your marketing budget.
Get ready to revolutionize your clients’ digital marketing presence with these easily accessible SEO tools, ensuring their brand climbs and dominates search engines.
SEO Audit Tools
- Product Links
- Product Descriptions
- SEMrush: A comprehensive tool for SEO audit, keyword research, and rapid growth on organic channels.
- Ahrefs: Offers detailed site audits and content exploration – considered by some to be one of the best tools on the market.
- Moz Pro: Provides insights to increase search engine visibility and make informed decisions about your SEO strategy.
- Screaming Frog: A desktop program to crawl website links, images, and scripts.
- Mangools SEO Suite: A user-friendly bundle of five SEO tools.
Keyword Research Tools
- Product Links
- Product Descriptions
- Google Keyword Planner: the ultimate free tool for finding keyword ideas and a critical piece of many great marketing campaigns.
- Ahrefs Keyword Tool: For exploring keyword ideas and traffic estimations. A high-level tool to enhance your marketing efforts.
- SEMrush Keyword Magic Tool: Offers a vast database of over 2 billion keywords—another excellent tool for successful marketing campaigns.
- Moz Keyword Explorer: Provides keyword suggestions, difficulty, and SERP analysis. A significant enhancement for your online marketing.
- SpyFu: A great competitor keyword research tool for Google Ads and SEO, as well as an excellent tool for assessing the search engine rankings of similar companies.
On-Page Optimization Tools
- Product Links
- Product Descriptions
- Yoast SEO: A popular WordPress plugin for on-page SEO.
- All-in-One SEO Pack: Offers comprehensive on-page SEO features for WordPress.
- Rank Math: A fast-growing SEO tool for WordPress.
- SEMrush On-Page Checker: Analyzes on-page SEO and compares it to competitors.
- SEOptimer: A simple tool for quick on-page SEO audits.
Technical SEO Tools
- Product Links
- Product Descriptions
- Screaming Frog: Ideal for in-depth technical SEO audits.
- Botify: Offers full-fledged SEO audits and analytics.
- DeepCrawl: A cloud-based web crawler for technical SEO insights.
- SEMrush Site Audit: Identifies SEO issues and offers actionable advice.
- OnCrawl: SEO crawler and log analyzer for enterprise SEO audits.
Backlink Analysis Tools
- Product Links
- Product Descriptions
- Ahrefs Backlink Checker: Comprehensive backlink analysis and monitoring.
- SEMrush Backlink Audit: Offers insights into backlink profiles.
- Majestic: Provides detailed backlink data and visualization tools.
- Moz Link Explorer: Offers link metrics and competitive insights.
- Backlink Monitor: Tracks and manages backlinks for SEO.
3. Social Media Management Tools
Ready to be a savvy social media marketer? Social media management is a crucial skill for every part-time chief marketing officer in the digital marketing field.
This section aims to introduce you to the top social media management tools.
They’ll act as powerful allies in creating and implementing a successful social media strategy, pushing out engaging social media posts and elevating your presence across social media platforms.
These tools are your secret weapons for efficiently engaging, analyzing, and growing your client’s social media channels.
Embrace the power of these tools to optimize your clients’ social media performance and skyrocket your marketing operations.
Social Media Management Platforms
- Product Links
- Product Descriptions
- Hootsuite: Manages multiple networks and profiles and measures campaign results.
- Sprout Social: Provides social media management with an emphasis on engagement.
- Buffer: Streamlines social media posting and tracking.
- Loomly: An easy-to-use social media calendar and content management tool.
- Agora Pulse: Comprehensive social media scheduling, publishing, and reporting tool.
Social Listening Tools
- Product Links
- Product Descriptions
- Brand24: Real-time social media monitoring and analytics.
- Sprout Social Listening: Gathers insights from social conversations to supercharge your online marketing.
- Talkwalker: Social media analytics and monitoring platform.
- Buzzsumo: Analyzes the best-performing content for any topic or competitor.
- Keyhole: Tracks hashtags, keywords, and accounts on social media.
Social Analytics Tools
- Product Links
- Product Descriptions
- Facebook Insights: Offers detailed metrics about your Facebook page performance.
- Instagram Insights: Provides analytics for your Instagram account to see what’s working and what’s not with your online marketing.
- Twitter Analytics: Analyzes tweet performance and audience demographics.
- YouTube Analytics: Offers detailed reports on video performance and viewer demographics.
- LinkedIn Analytics: Tracks engagement and performance of LinkedIn content.
Content Creation Tools for Marketing Efforts
- Product Links
- Product Descriptions
- Canva: a simple-to-use graphic design tool with a wide range of templates, including designs for social channels.
- Adobe Spark: Create graphics, web pages, and video stories to enhance your social network.
- Lumen5: Turns text into engaging video content.
- Wave: A versatile tool for creating professional videos.
- InVideo: Offers numerous templates for video creation.
Community Management Tools
- Product Links
- Product Descriptions
- Khoros Community: For building and managing online communities.
- Higher Logic: Engages customers and members in online communities.
- Brandwatch Analytics: Social media monitoring and consumer insights.
- Sprout Social Social Inbox: Manages messages across all social profiles in one place.
- Facebook Groups: Engage with and build your community on Facebook.
4. Paid Ads Tools
As a Fractional CMO, effectively navigating the world of paid media is crucial for leading your marketing department to digital marketing success.
This dedicated section will explore the most influential paid media tools for platforms like META, Google, LinkedIn, Bing, and Amazon.
A grade above traditional advertising, these tools are cost-effective gateways to optimize your paid ad strategies, ensuring maximum ROI for your clients.
Use these paid media tools to enhance your paid media campaigns, excite your sales team, and convert clicks into valuable conversions!
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Meta
- Product Links
- Product Descriptions
- Facebook Ads Manager: The primary paid ads tool for Facebook and Instagram.
- Instagram Ads Manager: Tailored for managing Instagram advertising campaigns on this growing digital channel.
- Audience Insights Tools: For better understanding and targeting your audience.
- Pixel Conversion Tracking: Tracks conversions from Facebook ads.
- Facebook Live & Instagram Live: Engage your audience in real time.
Google
- Product Links
- Product Descriptions
- Google Ads Platform: For running Google ads across Google’s vast network.
- YouTube Ads Manager: Manages Google ads on the world’s largest video platform.
- Google Search Console: Monitors, maintains, and troubleshoots your site’s key features in Google search results.
- Universal Analytics: Provides insights into website traffic and user behavior to maximize Google ads efforts
- Display & Video 360: For running and managing display and video Google ads.
LinkedIn
- Product Links
- Product Descriptions
- LinkedIn Campaign Manager: Manages LinkedIn’s unique professional advertising network for driving brand awareness and new leads.
- LinkedIn Matched Audiences: Targets ads to specific professional audiences.
- LinkedIn Lead Gen Forms: Captures leads within the LinkedIn platform.
- LinkedIn Dynamic Ads: Personalized ads based on user data.
- LinkedIn Sales Navigator: A tool for finding and engaging with prospects on LinkedIn.
Bing
- Product Links
- Product Descriptions
- Microsoft Advertising: For advertising on Bing and partner networks.
- Audience Insights: Gain insights about your audience for better targeting.
- Conversion Tracking: Tracks the performance of your Bing ads.
- Dynamic Search Ads: Automatically generates ads based on website content.
- Bing Webmaster Tools: Provides insights and reports about your site’s performance on Bing.
Amazon
- Product Links
- Product Descriptions
- Amazon Sponsored Products: Promotes individual product listings on Amazon.
- Amazon DSP: Demand-side platform for buying display and video ads.
- Amazon Seller Central: Manages your seller account and listings on Amazon.
- Amazon Brand Registry: Safeguards your brand and improves listing content.
- Amazon Marketing Cloud: A data analysis tool for Amazon’s advertising services.
5. Email Marketing Tools
Email marketing is still a foundational part of any digital marketing strategy. (YES, even today!)
As a Fractional CMO, you need to leverage the power of email marketing tools.
This section offers email marketing tools to enhance your email marketing endeavors and supercharge the efforts of your marketing department.
From creating captivating campaigns to analyzing recipient engagement, these tools ensure your email marketing strategies resonate effectively.
Dive into these resources and unlock the potential of emails as a robust channel for connection and conversion for your clients.
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Email Marketing Platforms
- Product Links
- Product Descriptions
- Mailchimp: User-friendly email marketing service with automation features.
- Constant Contact: Offers email marketing solutions for small businesses.
- ActiveCampaign: Combines email marketing, automation, sales automation, and CRM.
- Klaviyo: Ideal for e-commerce email marketing and automation.
- Drip: E-commerce CRM for building personal and profitable relationships.
Email Design Tools
- Product Links
- Product Descriptions
- MJML: Framework for making responsive email development easier.
- Unbounce: Creates landing pages that integrate with email campaigns.
- Stripo: Email design tool with a drag-and-drop editor.
- Email on Acid: Tests and tracks email campaigns.
Email Testing and Analytics Tools for Marketing Campaigns
- Product Links
- Product Descriptions
- Litmus: Tests and tracks emails.
- Google Analytics: Analyzes email campaign performance and website traffic.
- Klaviyo A/B Testing: Tests different versions of your email campaigns.
- Mailchimp: Provides email analytics and testing capabilities.
6. Content Marketing Tools
Let’s face it: as a Fractional CMO, having the right content marketing tools is a non-negotiable for today’s ridiculously fast-paced digital marketing landscape.
This section highlights a range of essential tools for creating, distributing, and measuring captivating content that converts.
Each of the content marketing tools is a stepping stone toward building solid marketing teams and a robust content marketing strategy that aligns with your client’s goals.
Embrace these tools to craft engaging digital assets that tell a story, inspire and engage your audience, and give you a leg up on industry trends.
Use these resources to optimize your content and show your merit as a chief marketing officer.
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Content Creation Tools
- Product Links
- Product Descriptions
- Canva: Easy-to-use tool for creating engaging visual content.
- Adobe Creative Cloud: Comprehensive suite of professional graphic design tools.
- Buzzsumo: Identifies trending topics and popular content strategies.
- Grammarly: Enhances writing quality with grammar, spelling, and style checks.
- Hemingway Editor: Streamlines and improves the readability of your content.
Content Distribution Platforms
- Product Links
- Product Descriptions
- LinkedIn: Ideal for B2B content distribution and professional networking.
- X
- META: Utilize Facebook, Instagram, and WhatsApp for content distribution.
- YouTube: The world’s largest video platform, perfect for video content.
- Medium: Publishes and shares thought leadership and blog content.
- Reddit: Targets niche communities and engages in discussions.
- Pinterest: Shares and discovers visual content and ideas.
- TikTok: For short-form, viral video content.
Content Analytics Tools for Marketing Strategy
- Product Links
- Product Descriptions
- Prismic: Manages content and tracks performance.
- Parse.ly: Provides content analytics and audience insights.
- Similarweb: Offers insights into traffic and engagement metrics.
- Sistrix: SEO and content performance monitoring.
7. Public Relations Tools
Digital Marketing is seeing more instances where PR is valuable, but that’s not enough.
Public Relations tools are necessary for a Fractional CMO who wants to drive brand awareness with your target audience and new audiences.
This section focuses on essential PR tools for managing media relations, monitoring brand reputation, and creating captivating narratives.
Each public relations tool opens up new possibilities in public relations, enabling strategic planning and execution of PR campaigns that connect with audiences and level up brand perception.
Discover the power of these PR tools to optimize your brand’s online presence and drive meaningful engagement.
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Media Monitoring Tools
- Product Links
- Product Descriptions
- Meltwater: Monitors and analyzes online and social media.
- Brandwatch: Key analytics features maximize social listening and digital consumer intelligence.
- Cision: Tracks and analyzes media coverage.
- Muck Rack: Monitors news and media for PR professionals.
- Mention: Real-time media monitoring.
Press Release Distribution Services
- Product Links
- Product Descriptions
- Business Wire: Distributes press releases globally.
- PR Newswire: Offers extensive reach for press release distribution.
- Cision: Integrated PR software and services.
- EIN Presswire: Targeted press release distribution.
- GlobeNewswire: Distributes press releases to a global audience.
Media Database and Pitching Tools
- Product Links
- Product Descriptions
- Cision Media Database: Access to a vast database of media contacts.
- Help A Reporter Out (HARO): Connects journalists and sources.
- Meltwater Outreach: Combines media databases with outreach capabilities.
- Vocus PRWeb: Distributes press releases online.
Influencer Identification and Relationship Management Tools
- Product Links
- Product Descriptions
- Pitchbox: Influencer outreach and content marketing platform.
- Traackr: Manages influencer relationships and campaigns.
- AspireIQ: Connects brands with influencers.
- Klear: Advanced influencer marketing platform.
- Later: Visually plan, schedule, and analyze posts on social media.
8. Marketing Analytics Tools
Marketing Analytics tools aren’t just “a nice to have” but a significant piece of the puzzle for Fractional CMOs on their digital marketing journey.
This section introduces essential tools for practical analysis, understanding, and leveraging marketing data that bridges the learning curve.
These marketing analytics tools decode customer behavior, measure campaign effectiveness, drive data-driven decisions aligned with business goals, and show the value of hiring a part-time chief marketing officer.
Harness the power of marketing analytics tools to transform insights into actions and strategies that lead to success stories.
Explore the compasses and maps of Marketing Analytics for optimal digital marketing performance.
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Web Analytics Platforms
- Product Links
- Product Descriptions
- Adobe Analytics: Provides in-depth analytics for digital marketing.
- Heap: Captures all web and mobile interactions automatically.
- Clicky: Offers real-time web analytics.
- Piwik PRO: Privacy-focused web analytics platform.
Marketing Attribution Tools
- Product Links
- Product Descriptions
- Supermetrics: Integrates various data sources for marketing reporting.
- Singular: Provides marketing data and attribution analytics.
- AppsFlyer: Mobile attribution and marketing analytics.
- Adjust: Mobile measurement and fraud prevention platform.
- Mixpanel: Product analytics for web and mobile.
Data Visualization Tools
- Product Links
- Product Descriptions
- Tableau: Turns data into understandable visualizations.
- Power BI: Data visualization tool from Microsoft.
- Looker: Business intelligence and big data analytics.
- Google Data Studio: Custom reporting and dashboards.
- Microsoft Excel: Offers data analysis and visualization capabilities.
Business Intelligence (BI) Tools
- Product Links
- Product Descriptions
- Domo: Business cloud for integrating data, systems, and people.
- Tableau: Analytics platform for business intelligence.
- Looker: Business intelligence and data analytics software.
- Microsoft Power BI: Visualize data and share insights.
- QlikView: Business discovery and data visualization.
Customer Relationship Management (CRM) Analytics
- Product Links
- Product Descriptions
- Salesforce Einstein: AI-powered analytics for Salesforce CRM.
- HubSpot Analytics: Offers analytics for HubSpot’s marketing and sales platform.
- Zoho Analytics: Business intelligence, reporting, and analytics.
- Microsoft Dynamics 365 Customer Insights: Customer data platform.
- SugarCRM: Customizable CRM platform.
- Pipedrive: Sales-focused CRM and pipeline management.
- Monday.com: Work operating system for teams.
- Insightly: CRM for building customer relationships.
- Netsuite: Integrated cloud business software suite.
- ClickUp: Project management and CRM tool.
9. Conversion Rate Optimization Tools
Hi, I’m digital marketing, and there’s a new sheriff in town: CRO.
Conversion Rate Optimization tools are all the rage for a Fractional CMO aiming to impress current clients and potential customers.
This section offers a treasure chest of tools to enhance marketing campaigns, user experience, and lead generation.
Each of these conversation rate optimization tools is key to making informed decisions and unlocking the potential of your client’s websites, ensuring that every visitor’s journey leads to lovely mountains of moolah.
Embrace these CRO tools to excite potential customers, wow current clients, and turn website traffic into tangible results.
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Heatmap & Session Recording Tools
- Product Links
- Product Descriptions
- Hotjar: Reveals user behavior and feedback.
- Crazy Egg: Visualizes where visitors click and what they ignore.
- Contentsquare: Analyzes customer journeys and experiences.
- FullStory: Records and reproduces user sessions for deeper insights.
- Lucky Orange: Dynamic heatmaps and conversion optimization.
A/B Testing and Personalization Tools
- Product Links
- Product Descriptions
- Optimizely: Runs A/B tests and personalized user experiences.
- Google Optimize: Offers A/B testing and personalization.
- VWO: Visual Website Optimizer for A/B testing and conversion optimization.
- Kameleoon: AI-driven personalization and A/B testing.
Form Optimization Tools
- Product Links
- Product Descriptions
- Typeform: Creates interactive forms with a conversational approach.
- JotForm: Offers a wide variety of customizable form templates.
- Unbounce: Builds and optimizes landing pages.
Pop-Up and Exit-Intent Tools
- Product Links
- Product Descriptions
- OptinMonster: Creates engaging pop-ups and opt-in forms.
- SumoMe: Tools to grow your website’s traffic and email list.
- Thrive Leads: Builds every type of opt-in form to maximize conversions.
- Leadpages: Creates landing pages and pop-ups for lead generation.
10. Mobile Marketing Tools
Attn: Fractional CMO! Listen, it’s crucial to master Mobile Marketing tools in the digital marketing world.
This section is your gateway to essential tools for navigating the mobile-first world.
Each tool empowers you to optimize mobile strategies, from app analytics to mobile ad campaigns.
These mobile marketing tools ensure that your clients’ mobile presence is visible but also vibrant and valuable.
Step into the world of mobile marketing and start crafting marketing campaigns that resonate with the on-the-go consumer and supercharge your content strategy.
Explore the power of mobile marketing for enhanced visibility, user engagement, and high-quality content on the go.
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App Analytics Tools
- Product Links
- Product Descriptions
- Firebase Analytics: Free app measurement solution by Google.
- Mixpanel: Analytics for mobile and web applications.
- Adjust: Mobile attribution and analytics.
Push Notification Tools
- Product Links
- Product Descriptions
- OneSignal: Provides push notifications for mobile and web.
- Airship: Customer engagement platform for push notifications.
- Firebase Cloud Messaging: Sends notifications across platforms.
- Leanplum: Mobile marketing platform with multi-channel messaging.
App Marketing and Advertising Platforms
- Product Links
- Product Descriptions
- Apple Search Ads: Promotes apps in the Apple App Store.
- Google Ads for Apps: Advertise apps on Google Search, YouTube, and more.
- Facebook App Install Ads: Drives app installations through Facebook ads.
Mobile-First Web Design Tools
- Product Links
- Product Descriptions
- Google AMP: Accelerated Mobile Pages for fast-loading mobile web pages.
- Accelerated Mobile Pages (AMP) Project: Open-source initiative for the mobile-first web.
- AMP Validator: Ensures your AMP pages are correctly structured.
- AMP Test Tool: Tests and validates AMP pages.
Location-Based Marketing Tools
- Product Links
- Product Descriptions
- Geofencing: Provides location-based marketing solutions.
- Bluedot: Location services for mobile apps.
- PlaceIQ: Location intelligence and audience targeting.
- Foursquare: Location data for understanding and engaging audiences.
11. Influencer Marketing Tools
Welcome to the digital marketing world! Influencer Marketing is there to stay. Influencer marketing tools are vital for any fractional CMO.
This section equips you with a range of essential tools to identify, collaborate, and measure the impact of influencer partnerships.
Each influencer marketing tool unlocks new opportunities, ensuring your clients’ brands establish authentic connections with their audience.
Explore these resources and kickstart impactful influencer campaigns that amplify brand messages and ignite marketing campaigns.
Discover the potential of Influencer Marketing for effective brand promotion on multiple platforms.
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Influencer Discovery and Management Platforms
- Product Links
- Product Descriptions
- AspireIQ: Connects brands with influencers for collaborative marketing.
- HypeAuditor: Analyzes and finds influencers for brand campaigns.
Campaign Management and Reporting Tools
- Product Links
- Product Descriptions
- Traackr: Manages influencer relationships and measures campaign impact.
- Emplifi: Social media marketing and influencer campaign management.
Other Influencer Marketing Tools
- Product Links
- Product Descriptions
- LTK: Connects influencers and brands.
- Brand 24: Monitors social media mentions and influencers.
- Lyfpit: Social media management and influencer collaboration.
- Julius: Influencer marketing software for brand marketers.
- Aspire: Influencer marketing platform for e-commerce.
- Later: Visual marketing platform for Instagram.
12. Affiliate Marketing Tools
The digital marketing toolkit of a Fractional CMO should include the essential affiliate marketing tools.
This section introduces crucial tools for a chief marketing officer that help with setting up, managing, and optimizing affiliate marketing programs.
Each of these affiliate marketing tools acts as a catalyst for driving sales and expanding brand reach through strategic partnerships.
Explore these affiliate marketing tools to create a network of collaborations that promotes and propels your clients’ products into the spotlight.
Boost your SEO strategy and ramp up website visitors with these indispensable tools!
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Affiliate Marketing Networks
- Product Links
- Product Descriptions
- ShareASale: An affiliate marketing network for brands and affiliates.
- CJ Affiliate by Conversant: Connects advertisers and publishers.
- Impact: Offers partnership automation for affiliate marketers.
- Rakuten Marketing: Connects marketers with a network of publishers.
- Partnerize: Helps companies manage and grow their affiliate programs.
Affiliate Management Software
- Product Links
- Product Descriptions
- Post Affiliate Pro: Tracks and manages affiliate programs.
- FlexOffers: Provides a network of affiliate marketing programs.
- Affiliately: An easy-to-use affiliate tracking software.
- Refersion: Manages, tracks, and grows your affiliate network.
- LinkTrust: Tracks leads, affiliates, and campaigns.
13. Brand Management Tools
As a Fractional CMO, Brand Management tools are indispensable in shaping and maintaining the digital marketing narrative of your clients.
This dedicated section focuses on essential tools for crafting, monitoring, and enhancing brand identity and perception.
These brand management tools are a brushstroke in brand storytelling, ensuring each client’s brand perception stands strong with clarity and charisma.
Embrace these brand management tools to sculpt brand experiences that are memorable and impactful.
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Brand Guidelines and Asset Management Tools
- Product Links
- Product Descriptions
- Brandfolder: Simplifies digital asset management.
- Frontify: Manages brand guidelines, logos, and design systems.
- Bynder: Digital asset management and branding automation.
- Acquia: Open-source digital experience platform for expert brand management.
- Marq: Creates compliant brand management marketing materials.
Customer Research and Insights Tools
- Product Links
- Product Descriptions
- Qualtrics: Offers customer experience and research software for effective brand management.
- SurveyMonkey: Enables user-friendly surveys for customer insights.
- Hotjar: Captures user behavior and feedback to enhance brand management efforts.
- Google Surveys: Provides market research through online surveys.
- UserTesting: Gathers real-time customer feedback and insights for high-impact brand management.
14. Entrepreneurship Resources
A Fractional CMO is an entrepreneur. Don’t let anyone tell you differently.
So, it makes sense that entrepreneurial resources play a crucial role in your digital marketing journey.
This section provides a comprehensive collection of vital tools and resources for nurturing and guiding entrepreneurial ventures.
Each of these entrepreneurship resources is a stepping stone to transform innovative ideas into thriving businesses.
Explore these invaluable resources to equip yourself with the knowledge and skills to think like an entrepreneur, improve lead generation for your Fractional CMO service, grow as a business owner, and build credibility.
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Business Model Canvas
- Product Links
- Product Descriptions
- Strategyzer: Offers tools and content for strategic business planning.
Lean Startup Methodology
- Product Links
- Product Descriptions
- The Lean Startup book by Eric Ries: Essential reading for startup methodologies.
Project Management Tools
- Product Links
- Product Descriptions
- Asana: Manages team projects and tasks effectively.
- Trello: Visual collaboration tool for project management.
- Monday.com: Customizable work management solution.
- ClickUp: Productivity platform for tasks, docs, goals, and chat.
- Notion: All-in-one workspace for notes, tasks, wikis, and databases.
Startup Funding Platforms
- Product Links
- Product Descriptions
- AngelList: Connects startups with investors.
- Kickstarter: Crowdfunding platform for creative projects.
- Indiegogo: International crowdfunding platform.
- Republic: Allows everyone to invest in startups.
- Microventures: Equity crowdfunding platform for startups and small businesses.
Mentorship and Networking Platforms
- Product Links
- Product Descriptions
- Founder Institute: The World’s largest pre-seed startup accelerator.
- Startup Grind: Global startup community.
- Techstars: Provides mentorship for startups.
- 500 Startups: Early-stage venture fund and seed accelerator.
- Endeavor: Supports entrepreneurs with mentorship and networking.
15. Leadership Resources
As a digital marketing leader, a Fractional CMO needs to be equipped to lead well, have important conversations, and share ideas.
Leadership resources are crucial in empowering Fractional CMOs to inspire and guide teams toward success.
This section serves as a compilation of essential tools and resources for honing leadership skills and strategies.
Each of these leadership resources is a crucial ingredient in the recipe for effective leadership, enabling you to lead with vision, empathy, and innovation.
Explore these resources to enhance your leadership prowess, ensuring your guidance transforms potential into performance and goals into achievements.
Boost your digital marketing leadership with our comprehensive selection of resources.
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Emotional Intelligence Assessments
- Product Links
- Product Descriptions
- EQ-i 2.0: Measures emotional intelligence competencies.
- Myers-Briggs Type Indicator (MBTI): Personality assessment tool.
Performance Management and Feedback Tools
- Product Links
- Product Descriptions
- BambooHR: Offers tools for performance management and employee data.
- 15Five: Continuous performance management software.
- Reflektive: Real-time feedback and performance reviews.
- CultureAmp: Collects and understands employee feedback.
- Lattice: Performance management and employee engagement.
Leadership Development Programs
- Product Links
- Product Descriptions
- Dale Carnegie Training: Offers training for personal and professional development.
- Harvard Business Review Leadership Series: Comprehensive leadership resources.
- LinkedIn Learning: Online courses for business, creative, and technology skills.
- Masterclass: Features classes taught by world-renowned instructors.
Coaching and Mentoring Platforms
- Product Links
- Product Descriptions
- BetterUp: Personalized coaching for professional development.
- Coach.Me Offers coaching and habit tracking.
- The Muse: Career coaching and job search platform.
- Mentorship Marketplace: Connects mentors and mentees.
Communication and Collaboration Tools
- Product Links
- Product Descriptions
- Slack: Messaging app for teams.
- Microsoft Teams: a collaboration platform integrated with Office 365.
- Zoom: Video conferencing and webinar software.
- Google Meet: Secure video meetings for teams.
- Workplace by Meta: Connects everyone in your company.
Dear Entrepreneurs: The Secret Weapon
If you’re an entrepreneur who stumbled on this blog and thought, “There’s so much to learn! And that’s not even all of it!” You’re right. Marketing, whether it’s traditional forms or digital marketing, is a tedious field with new software on the rise, all vying for our attention.
But your time is valuable, and your goals also matter.
So, why do it alone?
At Celebrity CMO, we grow revenue for the world’s biggest brands by 7-9 figures in 12 months or less. And, with a 96% retention rate, the proof is in the pudding.
We’d love to talk with you if you want a trustworthy partner. Get started with a simple, no-strings-attached, no-BS first step of booking a free consultation.
In your free consultations, we’ll discuss your business needs and goals. Most importantly, we’ll always be 100% honest with you (even if that means we aren’t the right fit).
Entrepreneurship is hard. It takes tremendous effort. Let us make it easier for you. Learn more at CelebrityCMO.com
Fractional CMO: A Quick Word of Advice
We once heard a quote from Luke Barnes, CSO at Marketing 360. He said, “Each tool is like an arrow in your quiver. Knowing the right arrow for each situation is where the true skill comes in.”
As a Fractional CMO or an entrepreneur, it’s nearly impossible not to feel overwhelmed. Look at all the follow-up emails from salespeople in your inbox right now. We bet you have 10s or 100s of spam messages with new digital marketing tools, offers to get on the “free plan”, or direct messages from mystery salespeople.
Remember: the key isn’t using everything; the key is using the right thing.
The right thing always depends on your client. While the right thing might cause stress in the research and implementation phases, the right thing ALWAYS creates better long-term outcomes.
Before using any digital marketing, even if you can get the “free plan”, ask yourself questions like:
- What’s best for their business?
- Will this create more efficiency?
- Will this save them money?
- Will this grow their revenue?
- Will this help me serve them better?
Those types of questions are the foundation of intelligent digital marketing decisions. And if we know one thing about a fractional CMO, they are brilliant!
Bookmark This Page: more digital marketing resources are coming soon!
Before we wrap up, we strongly encourage you to save this page. We’ve explored many marketing tools and technologies, but there are many more! That’s why we’ll continuously add to and update this list so you always stay in the loop.
Your Homework: Three Final Questions
- Which of these digital marketing tools are you currently using?
- Of the tools on this list that you’re using, what do you like and dislike?
- Are there any tools we should add? What are they?