01Hero

A fractional marketing & sales firm for businesses who'd rather have senior leaders in the work than account managers between them and it.

Nick Herrera, Founder & Principal Strategist at Celebrity CMO

Nine years on file. A fractional marketing and sales firm for businesses who need senior leaders embedded in the work. Not an account team between them and the outcome.

Brand services

Six offerings. Built to stack.

Most clients start with a Fractional leader. They add execution muscle when the strategy outgrows the team. Pick the entry point. We build the rest with you.

// 01 //

Fractional CMO Leadership purchased, not outsourced.

Your senior marketing leader without the full time C suite salary, recruiting fees, or risk of a wrong hire. We embed, lead the strategy, govern execution, and stay accountable to the work.

Best forFounders doing $5M to $25M who need senior marketing leadership without the full time gamble.
// 02 //

Fractional CSO Your sales department needs a general.

Senior sales leadership without the executive salary. We rebuild the pipeline, lead the team, install forecasting discipline, and turn revenue activity into a system.

Best forOperators where activity is happening but pipeline is unpredictable.
// 03 //

Fractional Creative Director Direction. Not deliverables.

A senior creative leader who sets the standard, protects the brand, and governs the work so every asset belongs to the same story.

Best forBrands where creative output has fragmented across teams and vendors.
// 04 //

Fractional Marketing Team Your fractional department.

A complete fractional marketing department led by a Fractional CMO and supported by the right execution specialists. Strategy, execution, creative, and accountability under one roof.

Best forCompanies that need senior leadership plus execution capacity.
// 05 //

Fractional Creative Team Governed production engine.

Your tailored creative production engine, led by a Fractional Creative Director and built around the assets your brand actually needs. One standard, one direction, one governed vision.

Best forBrands that need consistent creative output without a scattered freelancer roster.
// 06 //

Franchise Sales Organization Exclusively yours.

Celebrity CMO powers the candidate acquisition engine. UnitLock Franchising drives the franchise sales process. Together, an embedded franchise development department built around your brand.

Best forFranchisors with 10+ units, proven economics, and the seriousness to grow without compromising the system.
Solutions

Six solutions.
One team.

Agencies sell services. We install operating systems. Pick the solution that matches your business below.

Solution 02 / B2B lead generation

We build the connected revenue engine.

Marketing activity that does not connect to revenue is just activity. We install the system where SEO, paid media, content, CRM, and sales feedback work together. Lead quality, pipeline visibility, and signed deals, not vanity metrics.

Deliverables
  • ICP and qualification framework
  • Paid and organic campaigns
  • CRM pipeline rebuild
  • Reporting dashboard
Best for

B2B operators with proven offers, longer sales cycles, and the need to connect marketing to pipeline.

See the playbook
The work, on the record

Selected work.

Four engagements we can show by name. Every other case file is made available on request.

Full index
// 01 //

Alpha Fit Club

Industry
Fitness Franchise
Service provided
Celebrity CMO + UnitLock

A brand specific franchise development and digital marketing engine. Custom franchise web infrastructure, paid media across Google and Meta, tracking, creative production, candidate acquisition, and franchise sales support, integrated into one system.

Outcome
  • 01Installed custom franchise website
  • 02Operated Google + Meta acquisition
  • 03Supported UnitLock franchise sales
33×$660K revenue on $19,998 ad spend
// 02 //

Salad House

Industry
Premium QSR Franchise
Service provided
Celebrity CMO + UnitLock

A full franchise development department built around one brand. Two custom websites, paid media, tracking rebuild, creative, CRM automation, SEO/GEO, and a candidate journey owned by the franchisor. Not a broker. Not a portal.

Outcome
  • 01Installed two custom franchise sites
  • 02Operated CRM, paid, SEO, nurture
  • 03Supported UnitLock franchise sales
15.52×$430K franchise fees · 297 leads
// 03 //

STSI Corporate

Industry
Logistics & Transportation
Service provided
Celebrity CMO · Full build

A ground up digital growth ecosystem. Three custom websites including the DataTech Logistics sister brand launch. Paid media, SEO, CRM, tracking, creative, and video production rebuilt from near zero.

Outcome
  • 01Installed three custom websites
  • 02Operated paid media + SEO foundation
  • 03Shipped DataTech Logistics launch
584%331 leads · $47 CPL · organic impression growth
// 04 //

Turquoise Wine Bar

Industry
Hospitality Franchise
Service provided
Celebrity CMO + UnitLock

A boutique hospitality concept turned into a real franchise development opportunity. Brand specific positioning, custom web infrastructure, paid media, creative, tracking, and franchise sales support producing real franchise fee revenue.

Outcome
  • 01Installed brand specific funnel
  • 02Operated Google + Meta acquisition
  • 03Supported UnitLock franchise sales
10×$80K revenue on $7,672 ad spend
Clientele · a few of many

Operators,
athletes, founders
& public figures.

[01]
Floyd Mayweather
Floyd Mayweather
World Champion · Boxing
[02]
Brooke Burke
Brooke Burke
Founder · Life Coach & Speaker
[03]
Rich Franklin
Rich Franklin
Former UFC Champion
[04]
Lauren Masters
Lauren Masters
Founder · Happy Life Garden
[05]
Dan Bilzerian
Dan Bilzerian
Entrepreneur · Influencer
[06]
Shawne Merriman
Shawne Merriman
Ex NFL · Pro Bowl
NikeReebokSamsungMassage EnvyLululemonJimmy John'sSTSI CorporateFloyd MayweatherNikeReebokSamsungMassage EnvyLululemonJimmy John'sSTSI CorporateFloyd Mayweather
the receipts
REVENUE GENERATED FOR CLIENTS
[ ON THE RECORD ]
$250M+
ACROSS 750+ BRANDS
FRANCHISE UNITS CLOSED
[ LIFETIME ]
10K+
ACROSS MULTIPLE CATEGORIES
CLIENT RETENTION RATE
[ SUSTAINED ]
96%
LONG TERM PARTNERSHIPS
COMBINED FRACTIONAL LEADERSHIP
[ ON THE BENCH ]
50+
SENIOR OPERATORS ONLY
How We Work

Four phases. One team.

Every engagement runs on the same four phases. Research first. Strategy second. Execution and optimization together. No account layer between you and the work.

01

Research & Analysis

Inside the business. Market, funnel, team, CRM, data. We learn the truth before writing the strategy.

02

Strategy

Built against your business, not a template. Priorities, channels, budget, roadmap. You approve. We run it.

03

Tactical Execution

Campaigns, pages, CRM, creative, content, systems. Strategy becomes work that's actually in market.

04

Optimize & Report

Measure. Refine. Course correct. Reporting tied to the business goal — not vanity metrics.

In their words

The only review
that matters.

Three letters, on file. Click any to bring it forward. The full archive is in the case files.

Read more

"Nick is a true professional in every sense. His passion for helping businesses grow in the digital marketing space is evident in everything he does. His empathy, compassion, and ability to build highly strategic, customized marketing plans place him among the best in the industry."

James BertrandEntrepreneur · Franchiser
Before You book · FAQ
  1. 01Is this just consulting?

    No. Consultants leave a deck and disappear. We embed senior leadership and own the work. Strategy turns into execution because we stay close enough to make it happen.

  2. 02How is this different from a fractional marketplace?

    Marketplaces match a single executive and walk away. We embed and lead. The leader you sign with stays signed, the team is cohesive, and accountability runs through us. Not a contract.

  3. 03What does this cost?

    Pricing depends on scope, team depth, execution needs, and the level of embed. Every engagement is quoted after a real conversation about your business. We do not publish prices because every business is different.

  4. 04How is this different from an agency?

    Agencies sell services. We install operating systems. Agencies are vendors you have to manage. We become part of the management structure. We build the system, govern the work, and tie it back to the business model.

  5. 05Are you the right fit for early stage?

    If you have not proven the offer or found product market fit, the answer is usually no. We are built for operators with proven revenue who need senior marketing leadership, embedded execution, and a system that scales without breaking.

  6. 06What is the contract term?

    Three month minimum. Six month preferred. We do not lock you in. We earn the renewal by doing the work and proving the system.

Ready to work?

Let's worktogether.