Welcome & Onboarding Sequences
The first impression that sets the relationship. Built to educate, build trust, and drive the first conversion before a competitor gets the chance.
Email & SMS Marketing
Email and SMS are the only channels where no algorithm stands between you and your audience. We build the automation engine that turns your list into a predictable revenue machine.
The problem
The list is the only marketing asset no algorithm can take away. But most businesses treat it like a megaphone. Blast and pray. Three patterns kill email programs before they ever generate real revenue.
PATTERN 01
The Blast and Pray
You import the list, hit send to everyone, and hope something sticks. No segmentation. No behavioral triggers. No logic. Just volume. Open rates tank. Unsubscribes spike. Your domain reputation craters, and now even the people who want to hear from you never will. You didn't run an email program. You ran a slow-motion unsubscribe campaign.
21%
Avg open rate when blasting unsegmented
PATTERN 02
The Template Trap
You bought a Klaviyo template pack, plugged in your logo, and called it a strategy. The flows technically exist, welcome, abandoned cart, post-purchase, but they say nothing specific to your customer. Generic copy in a branded wrapper is still generic copy. Your subscribers notice. Your revenue doesn't move.
0.5%
Typical conversion rate on template flows
PATTERN 03
The Dead List
Your list is 40,000 contacts and growing. But 60% haven't opened in six months. You keep mailing them anyway, hurting deliverability for everyone who does care. No re-engagement campaigns. No suppression logic. No win back sequences. Just a database of people slowly forgetting you exist, and a sender score that's paying the price.
60%
Average list that goes unengaged in 6 months
Clientele review
“We had 30,000 contacts and were generating almost nothing from them. Within 90 days of working with Celebrity CMO, email became our highest-revenue channel.”
E-Commerce Founder, DTC Brand, $4M Annual Revenue
View case studiesThe automation engine
We don't write newsletters. We build infrastructure. Every flow is mapped to a specific customer moment, and every customer moment is an opportunity to generate revenue without touching a keyboard.
Lead Nurture Flows
Behavioral triggers that move prospects through the funnel based on real intent, not arbitrary time delays. The right message when the signal fires.
Abandoned Cart Recovery
Automated sequences that recapture revenue you are currently leaving on the table. Multi-touch, timed precisely, personalized to what they left behind.
Post-Purchase & Retention
Sequences that turn a one-time buyer into a repeat customer and advocate. Cross-sell, upsell, loyalty activation, built on purchase behavior, not guesswork.
Win Back & Reactivation
Re-engage lapsed subscribers before they forget you permanently. Targeted campaigns based on recency and behavioral data that bring the dead list back to life.
SMS Campaigns
98% open rates. No algorithm. Direct-to-device messages for time-sensitive offers, reorder reminders, and flash promotions, integrated with your email flows.
Automation sequence
Every subscriber enters a system. Every system has a job. This is the four-phase architecture we build for every client, from first opt-in to lifelong customer.
01Week 1–2
Capture
Identify who enters the list and how. Pop-ups, lead magnets, checkout opt-ins, SMS keywords. Every entry point tagged and segmented from the first touch.
02Week 2–4
Nurture
Automated sequences deliver value, build trust, and move subscribers toward a decision. Content, proof, and offers, timed by behavior, not by calendar.
03Week 3–5
Convert
Behavioral triggers fire at peak intent. Abandoned carts, browse history, price-drop signals. Every conversion event is tracked and attributed.
04Ongoing
Retain
Post-purchase sequences lock in the second sale. VIP logic rewards your best buyers. Win back campaigns reclaim the subscribers who went dark.
What you get
Deliverables.
Other agencies hand you a strategy deck and call it deliverables. We build the infrastructure, ship the work, and track what moves.
- [AUDIT]Full audit of your current email and SMS setup. Flows, deliverability, list health, and revenue gapsDEPLOYED
- [SEGMENTATION]Custom segmentation logic built on behavioral and demographic signalsENABLED
- [AUTOMATION]Complete welcome series, lead nurture, and post-purchase flow architectureACTIVE
- [RECOVERY]Abandoned cart and browse recovery sequences across email and SMSACTIVE
- [REENGAGE]Win back and re-engagement campaigns for lapsed subscribersSCHEDULED
- [LIFECYCLE]VIP and loyalty tier segmentation for high-value customer retentionGATED
- [OPTIMIZATION]A/B testing framework for subject lines, send times, and offer mechanicsSTREAMING
- [REPORTING]Monthly reporting tied to revenue. Open rate, click rate, and dollars earned per emailSTREAMING
The receipts
42%
Avg Open Rate (vs. 21% industry)
$6.3 per email
Revenue Per Email Sent
30%
Revenue From Email Channel Alone
90 days
Time to Full Automation Live
Nike●Reebok●Samsung●Massage Envy●Lululemon●Jimmy John's●STSI Corporate●Floyd Mayweather●Nike●Reebok●Samsung●Massage Envy●Lululemon●Jimmy John's●STSI Corporate●Floyd Mayweather●
Connected services
Email and SMS don't operate in isolation. Every paid ad feeds the list. Every SEO article grows the opt-in. Every CRM integration makes the automation smarter. One ecosystem, one team.
Ready to work?
Your list is already worth more than you think.
Book a strategy call. We'll audit your current email and SMS setup, identify exactly where revenue is leaking, and show you the automation system that fixes it in 90 days.
Get started now