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Our Team.

The executives, directors, and specialists who build and execute your growth engine. One integrated team. One unified standard.

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Founder
Nick Herrera

Nick Herrera

Founder & Principal Strategist

Nick leads the strategic direction, client alignment, sales architecture, and growth vision behind Celebrity CMO. He is responsible for understanding the business problem, diagnosing the opportunity, structuring the engagement, and ensuring the right team is brought to the table. His work sits across strategy, sales, franchise systems, personal brands, growth architecture, and high pressure client execution.

750+Brands coached
10K+Personal guest appearances
Meet the team

Partners in the arena.

Not advisors on the sideline. Partners who integrate with your team and own the outcome.

Nicole Mac

Nicole Mac

Principal Marketing Operator

Nicole helps lead the marketing execution layer across Celebrity CMO engagements, with a focus on campaign execution, paid media, tactical planning, and performance driven marketing. She translates strategy into clear action, ensuring the work moves from idea to implementation with precision, accountability, and measurable output.

Michael Zhang

Michael Zhang

Principal Technology & Systems Operator

Michael leads the technology, AI, systems, and execution infrastructure behind Celebrity CMO engagements. His work supports the AI infrastructure, technical workflows, dashboards, automations, integrations, reporting systems, and operational technology required to keep complex engagements organized, measurable, and scalable.

Rob Lacy

Rob Lacy

Creative Director

Rob leads the design and brand work for Celebrity CMO engagements. With over 13 years of design experience, his work spans visual identity systems, brand architecture, creative direction across campaigns, collateral design, UI/UX design, and the asset libraries that keep every touchpoint on-brand, scalable, and production-ready.

In our own words
“You don't hire Celebrity CMO for a deck. You hire them because they show up, lead the team, and deliver the result.”

Discovery Call, What we hear from every client, six months in

The bench

The specialist execution bench.

Elite operators across every capability we deploy. We do not staff engagements with mid level filler. The right specialist is brought in for the right work, every time.

Senior creative leaders

Creative Direction

Brand standards, art direction, campaign concepting, and creative governance across every engagement.

UnitLock Franchising

Franchise Sales

Franchise sales execution: candidate qualification, discovery, FDD process, Discovery Day, agreement progression.

Performance acquisition

Paid Media

Strategy and execution across Google, Meta, TikTok, LinkedIn, YouTube, programmatic, and emerging platforms.

Organic & AI search

SEO / AEO / GEO

Technical, on page, content, and authority building across traditional search and AI influenced discovery environments.

Lifecycle & retention

Email & SMS

Owned channel systems for nurture, retention, reactivation, and recovery. Built around the customer journey.

Organic & community

Social Media

Content strategy, platform planning, community management, and brand consistency across social channels.

Digital experience

Web Design & Dev

Premium UI, conversion focused architecture, and platform flexible builds across Webflow, Next.js, WordPress, Shopify, and custom systems.

Story & production

Video Production

Concept, script, capture, edit, and post production for brand, campaign, social, sales, and franchise development assets.

Sound & story

Voiceover & Audio

Voice direction, narration, podcast production, audio cleanup, and sound mixing for video, podcasts, and brand assets.

Pipeline operations

CRM & Sales Support

CRM implementation, pipeline architecture, automations, dashboards, and the operating standard that makes pipeline visible.

Identity systems

Brand Identity

Strategy, positioning, visual identity, verbal identity, and brand applications across digital, sales, and franchise materials.

Language & conversion

Copywriting

Voice architecture, web copy, paid copy, email, SMS, sales enablement, and creative concepts that perform.

Automation & intelligence

AI Systems

AI workflows, automations, data systems, and operational technology that supports engagement at scale.

Strategic diagnosis

Business Consulting

Senior business judgment connecting marketing, sales, operations, and growth decisions to enterprise value.

Ready to work?

Ready to meet the team?

Book a strategy call. We'll introduce the exact operators who will build and execute your growth engine.

Book your strategy call