Omnichannel Paid Media
Google, Meta, TikTok, and YouTube campaigns optimized for qualified buyers, not vanity metrics. Full account ownership. CPA-driven strategy.
B2C Lead Generation
Acquisition that compounds.
Most B2C marketing rents attention without a system to capture, convert, or retain it. We build the engine where every channel reinforces the others. Paid acquisition, SEO, social, landing pages, CRM, call tracking, lead routing, email and SMS, and reporting that connects activity to revenue.
The market reality
Consumer marketing has never been harder. The channels multiplied, the algorithms changed, and every brand is fighting for the same shrinking window of attention. Most marketing operations are not built for this. They are built for a world that no longer exists.
Problem A
The Attention Economy
The average consumer sees 4,000 to 10,000 ads per day. Attention is the scarcest resource in marketing. Brands that win are not spending more. They are showing up at exactly the right moment with exactly the right message.
10K
Ads the average consumer sees daily
Problem B
The Fragmentation Trap
A different freelancer owns paid media. Another handles email. Your social is managed by someone who has never seen your CRM data. Three strategies, three budgets, zero coordination. The customer experience is a patchwork, and they feel it.
62%
Of marketers cite channel fragmentation as their top challenge
Problem C
The Vanity Metric Spiral
Impressions, reach, followers. Metrics that look like progress but do not pay invoices. Without a unified attribution model, you cannot tell which channels are generating buyers and which are just generating activity. You optimize for noise instead of revenue.
0
Revenue attribution from vanity metrics
Siloed channels
- Siloed channels with conflicting messaging and no shared data
- Three agencies billing for the same customer journey
- Ad spend wasted on audiences that already converted elsewhere
- Email campaigns that do not know what the paid team is running
- Monthly reports that track activity, not revenue
Celebrity CMO
- One unified strategy, paid, organic, email, social, in sync
- Single team accountable for the full customer lifecycle
- Audience suppression and retargeting layered across every channel
- Email and SMS triggered by real time ad behavior and CRM signals
- Full-funnel attribution tied directly to purchase revenue
The model
Most agencies own one channel and optimize for that channel alone. We run the full consumer acquisition stack as a single coordinated system, with one strategy, one attribution model, and one team accountable for the revenue number, not just the activity metrics.
Organic & Social Content
Search-optimized content and social programming built for consumer engagement and brand authority, mapped to real stages of the buyer journey.
Email & SMS Automation
Behavior-triggered sequences for lead nurture, post-purchase engagement, and win back reactivation, all coordinated with your paid strategy.
Landing Page CRO
High-conversion landing pages built for specific audiences and offers. Continuous A/B testing tied to cost per acquisition, not click through rate.
Channel orchestration
Channel orchestration is not a tagline. It is an architecture. Every platform feeds data into the next. Paid media informs email segmentation. CRM behavior triggers retargeting. Organic content seeds paid audiences. The system compounds with every campaign.
01Always on
Paid Media Activation
Google, Meta, TikTok, and YouTube campaigns built for qualified buyers, not empty clicks. Audience architecture, creative testing, and bid strategy tuned to cost per acquisition, not cost per click. Ad accounts stay 100% yours.
02Always on
Organic & Content Engine
Search-optimized content and social programming that builds compounding authority. Every post, article, and reel is mapped to a stage of the buyer journey, awareness, consideration, or conversion. Not just "content" for a calendar.
03Always on
Email & SMS Automation
Behavior-triggered sequences that meet buyers where they are in the funnel. Lead nurture, post-purchase engagement, win back campaigns, and VIP reactivation, orchestrated as one system, not three separate platforms.
04Continuous
Landing Page & CRO
High-performance landing pages built for the specific audience and offer. Continuous A/B testing of headlines, forms, and CTAs. Every traffic source lands on a page designed to convert that exact buyer, not a generic homepage.
The deliverables
- Omnichannel paid media, Google, Meta, TikTok, YouTube
- Organic and social content for engagement and brand authority
- Email and SMS automation for lead nurture and reactivation
- Landing page design and conversion rate optimization
- Audience segmentation, suppression, and retargeting architecture
- Full-funnel analytics with attribution tied directly to purchases
- Monthly performance reporting with revenue-per-channel breakdown
- Ongoing creative refresh. We test, iterate, and compound learnings
Clientele review
“We had four agencies and none of them talked to each other. Celebrity CMO came in and unified the whole stack. In six months our cost per acquisition dropped 45% and lead volume tripled.”
DTC Brand Founder, E-commerce, Beauty
View case studiesThe receipts
340%
Lead Volume Increase
-45%
Cost Per Acquisition
8.2x
ROAS Achieved
100%
Client Data Ownership
Nike●Reebok●Samsung●Massage Envy●Lululemon●Jimmy John's●STSI Corporate●Floyd Mayweather●Nike●Reebok●Samsung●Massage Envy●Lululemon●Jimmy John's●STSI Corporate●Floyd Mayweather●
Ready to work?
Your competitors are already in the feed.
Consumer attention does not wait. Every quarter you run fragmented campaigns is revenue lost to brands with a unified strategy. Book your acquisition audit and find out what is leaking.
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