01
Customer Acquisition
Omnichannel paid media, SEO, and content strategy built around your unit economics, not vanity metrics.
6.4xAvg blended ROAS
Feeds CRO with qualified intent →Ecommerce Growth
The ecommerce lifecycle.
Acquisition and retention working as one system. Paid scales smarter. SEO captures durable demand. Lifecycle flows retain and reactivate. Creative testing improves message market fit. Every dollar tied to unit economics, not vanity ROAS. The same approach we used at Modern Vintage Boutique to scale MRR from $350K to $600K in six months.
The market reality
The brands that scale past eight figures don't have better products or bigger budgets. They have better infrastructure. Three structural problems cause most ecommerce brands to stall. Every one of them is a systems failure, not a marketing failure.
Problem A
The Single-Channel Trap
You found an acquisition channel that worked, paid Meta, or Google, or TikTok, so you poured budget into it. Then the algorithm shifted, CPMs doubled, or your target market saturated. The channel owned you, not the other way around.
3x
Avg CAC spike when a single channel breaks
Problem B
The Retention Blind Spot
Brands fixate on acquisition and forget that the customer they already have is worth six times more than the next one they chase. Without systematic post-purchase nurture, you're pouring water into a bucket with holes in it.
5%
Lift in retention = 25–95% profit increase
Problem C
The Conversion Leak
Traffic is not revenue. Most brands spend aggressively to drive visitors, then hand them a checkout flow that leaks 70% of carts. If your product page or cart experience isn't optimized, every dollar of media spend is working against you.
70%
Average abandoned cart rate industry-wide
One-channel dependence
- One paid channel owns your growth, and your risk
- ROAS looks good until CPMs spike or the algorithm changes
- Email is a broadcast tool, not a revenue engine
- Post-purchase is an afterthought. No structured LTV plan
- CAC and CLTV are calculated in silos, never coordinated
Celebrity CMO
- Omnichannel acquisition. No single point of failure
- Media spend informed by CLTV, not just ROAS
- Email and SMS are lifecycle engines that run 24/7
- Post-purchase orchestration drives repeat orders automatically
- Every channel feeds intelligence to every other channel
The ecosystem
Sustainable ecommerce growth doesn't come from scaling one channel. It comes from building four capabilities that feed each other. When acquisition informs retention, and retention data sharpens acquisition targeting, the whole system gets more efficient every month.
System map / Compounding loopUpdated monthly
02
Conversion Rate Optimization
Landing page architecture and checkout flow optimization that converts the traffic you already have.
+38%Avg lift on PDP
Feeds lifecycle with first-purchase data →03
Email & SMS Lifecycle
Welcome sequences, abandoned cart recovery, post-purchase flows, and win back campaigns, fully automated.
32%Of total revenue
Feeds retention with behavioral signals →04
Retention & LTV
Loyalty systems, subscription mechanics, and reactivation campaigns that make each customer worth more over time.
4.2xCLTV improvement
Feeds acquisition with lookalike audiences →The lifecycle
Every touchpoint, orchestrated.
We engineer the complete ecommerce lifecycle from the moment someone discovers your product to the moment they become a loyal repeat buyer. No phase is left to chance.
01Acquisition
Cart
The moment of intent. Paid media, organic content, and SEO funnel qualified traffic to a product page that's engineered to convert. Every element, copy, imagery, social proof, urgency, has been tested and optimized.
02Conversion
Checkout
The highest-stakes moment in your funnel. We audit and redesign checkout flows to eliminate friction: streamlined form fields, trust signals, upsell offers, and abandoned cart recovery sequences that re-engage within minutes.
03Activation
Post-Purchase
The window most brands waste. Automated post-purchase sequences confirm the order, set expectations, invite reviews, and introduce complementary products, turning one-time buyers into confident repeat customers.
04Compounding
Retention
The compounding phase. Loyalty programs, VIP tiers, win back campaigns, and subscription mechanics systematically increase purchase frequency and CLTV. Every customer you acquire pays dividends for years.
The deliverables
Scope / 04 streams12 deliverables
A
Top of funnel, ownedAcquisition
- A.1Omnichannel paid media: Google, Meta, TikTok, YouTube, Pinterest.
- A.2SEO and content engine built around commercial-intent queries.
- A.3Creative production cadence: UGC, static, motion, all on brand.
B
Traffic to revenueConversion
- B.1Conversion-optimized product and landing pages with A/B testing.
- B.2Checkout flow audit + redesign. Friction removed, trust signals added.
- B.3On-site personalization tied to source channel and visitor intent.
C
Email, SMS, and post-purchaseLifecycle
- C.1Full email lifecycle: welcome, browse abandon, cart abandon, win back.
- C.2SMS marketing with behavioral triggers and compliance infrastructure.
- C.3Loyalty programs, subscription offers, and VIP tiers built into the stack.
D
Data, attribution, ownershipIntelligence
- D.1Full-funnel analytics with revenue attribution across every channel.
- D.2CRM integration and customer data platform (CDP) setup.
- D.3Monthly reporting tied to CAC, CLTV, and contribution margin.
The receipts
340%
Email revenue lift
4.2x
CLTV improvement
58%
Cart recovery rate
100%
Data you own
Nike●Reebok●Samsung●Massage Envy●Lululemon●Jimmy John's●STSI Corporate●Floyd Mayweather●Nike●Reebok●Samsung●Massage Envy●Lululemon●Jimmy John's●STSI Corporate●Floyd Mayweather●
Clientele review
“We had been running the same Meta campaigns for two years hoping performance would come back. Celebrity CMO rebuilt the entire lifecycle in 90 days. Email alone now does more revenue than our paid ads ever did.”
Ecommerce Founder, DTC Brand, $8M ARR
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Your next revenue tier doesn't need more traffic.
It needs better infrastructure. If you're already generating revenue and want to build a system that compounds, we should talk. One strategy call is enough to show you where the leaks are.
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