A Fractional CMO is your senior marketing leader without the full time executive salary, recruiting fees, or risk of a wrong hire. They step into the business to set the marketing strategy, build the growth engine, lead campaign execution, and make sure every channel, initiative, and touchpoint drives measurable revenue.
Most companies don't have a marketing problem. They have a leadership vacuum. Nobody owns the strategy. Nobody connects the spend to revenue. Nobody holds the line when the CEO's cousin has a "great idea." Here's what that vacuum produces.
Option A
The Full Time Hire
$350K base before benefits, equity, and a corner office. If the hire doesn't work out, and statistically 40% don't, you lose a year of momentum, a six figure severance package, and the team's trust. You're back to square one with less runway.
$350K+
Annual cost before equity
Option B
The Solo Fractional
They juggle six clients and call it "strategic advisory." You get a monthly deck, a few frameworks, and a finger pointing at your team when nothing moves. Strategy without execution is just a PDF nobody reads.
6+
Clients splitting their attention
Option C
The Agency Retainer
You signed for the senior strategist in the pitch. You got a 24 year old account manager who sends you dashboards full of impressions and click through rates. None of it connects to your P&L. You're paying premium and getting middle.
We don't advise from the sidelines. We lead from inside your business. In the CRM, on the calls, directing the team, owning the results. Your team gets a CMO. You get someone who owns the number.
Full Stack Strategy
We build the complete marketing strategy. Positioning, channels, budget allocation, and the roadmap to execute it. No decks that collect dust.
Team & Vendor Command
We direct your internal teams and manage every vendor relationship. One throat to choke, one person accountable for the entire marketing function.
Unit Economics Alignment
Every dollar of marketing spend maps back to your unit economics. We tie campaigns to CAC, LTV, and contribution margin, not vanity metrics.
Tech Stack Architecture
CRM, attribution, analytics, automation. We architect the technology that makes marketing measurable and scalable. No more duct taped tools.
The agency model
The embedded model
What you get
[STRATEGY]Build and lead the complete marketing strategy from positioning to executionDEPLOYED
[LEADERSHIP]Direct internal marketing teams and manage all vendor relationshipsACTIVE
[ECONOMICS]Align every dollar of marketing spend with your unit economicsENABLED
[STACK]Architect the technology stack: CRM, attribution, analytics, automationDEPLOYED
[ATTRIBUTION]Own the KPIs and be directly accountable for revenue growthSTREAMING
[GOVERNANCE]Weekly leadership syncs with founders and executive teamSCHEDULED
[REPORTING]Monthly board-ready reporting tied to business outcomesSTREAMING
A CMO without a team is a strategist with a Slack handle. The brief gets written, the plan gets approved, and then the work sits there waiting for someone to ship it. The clients who get the most out of fractional leadership pair the CMO with one of the engines below so the strategy actually moves.
A CMO without execution channels is just an opinion-holder. We have the full marketing team in house. Strategy, creative, media, content, and analytics. One leader, one team.
Book a strategy session. We'll review your current marketing infrastructure, identify where growth is stalling, and show you exactly how a Fractional CMO closes the gap. Permanently.
