Emerging Franchisors (1–50 units)
You sold the first ten by hand. The next fifty aren't closing themselves. You need a real growth department before you keep handing margin to brokers.
Franchise Systems
Your brand. Represented exclusively.
Celebrity CMO and UnitLock Franchising operate as an integrated franchise development system. Celebrity CMO powers candidate acquisition. UnitLock powers franchise sales execution. One brand. One pipeline. One candidate journey. Built around your franchise system, not a broker network or shared portal.
Who this is for
Four primary profiles.
We don't work with every brand. The franchisors who get the most out of an FSO engagement tend to look like one of these four profiles, and they're all done renting their pipeline.
Stalled Franchisors
You hit a plateau. The phones went quiet. You're paying portals and brokers and nothing is moving. The leads aren't the problem. The system around them is.
Operations-Heavy Founders
You've been the marketer, the closer, the operator, and the validator. You need someone to take the marketing and sales motion off your desk so you can run the brand.
Systems-Driven Leaders
You don't want a vendor. You want infrastructure. Owned ad accounts, owned CRM, vetted candidates, brand-protective filtering. You want to build it once and run it.
What you get
We don't hand you a vendor relationship and call it a sales engine. Celebrity CMO handles franchise candidate acquisition marketing. UnitLock Franchising handles sales execution. Together, we hand you a department, owned by your brand, embedded inside your infrastructure, accountable to your award targets. Leads are protected under a 24-month window, and UnitLock's compensation is tied to 50% of the franchise fee at closing.
01
Owned Pipeline Engineering
Celebrity CMO builds the franchise candidate marketing engine: paid, organic, and content campaigns. You own every account, every lead record, every dollar of equity built. No broker dependency. No portal subscriptions burning cash.
02
Sales Execution
UnitLock Franchising handles sales execution: introductory calls, Item 19 reviews, FDD navigation, Discovery Day quarterbacking, and final closing. Your team focuses on operations. UnitLock focuses on awarding the right units.
03
Candidate Vetting
Capital, business acumen, and operational grit. Every candidate qualified before they hit your calendar. We filter out the funded-but-wrong, polished-but-undercapitalized profiles that quietly tank franchise systems.
04
Brand Protection
Cultural alignment enforced at the candidate level. Territory exclusivity protected at the brand level. Every award decision is a long term brand decision, not a short term commission.
Clientele review
“We were spending $40K a month on portals and closing maybe one deal a quarter. Nick's team took over and we awarded six units in the first 90 days.”
Franchise CEO, Multi-unit system
View case studiesThe receipts
Salad House[ Lifetime ]
15.52x
Total ROAS
Alpha Fit Club[ Lifetime ]
33x
Total ROAS
Salad House[ Lifetime ]
$430K
Franchise fees
Salad House[ Lifetime ]
297
Leads generated
Nike●Reebok●Samsung●Massage Envy●Lululemon●Jimmy John's●STSI Corporate●Floyd Mayweather●Nike●Reebok●Samsung●Massage Envy●Lululemon●Jimmy John's●STSI Corporate●Floyd Mayweather●
Ready to work?
Your territory may still be available.
We work with one franchise brand per category and one franchisor at a time per market. Once a territory is claimed, it is off the table. Book your strategy call before your closest competitor does.
Claim your territory