Alpha Fit Club
We built a franchise sales department from nothing. $660,000 in franchise fees on $19,998 in ad spend. 33x ROAS. Celebrity CMO powered candidate acquisition. UnitLock Franchising drove the sales process.
The Work.
Before a single ad dollar was spent, we built the destination. Every element of the franchise recruitment site was engineered to attract qualified candidates and move them from curiosity to commitment.
Alpha Fit Club had the product, the culture, and the demand. What they lacked was a machine to turn interest into signed franchise agreements. Brokers took their money and returned nothing. Expos generated handshakes, not contracts. Paid campaigns ran without CRM, without follow-up, without a closer on the other end.
- Traditional franchise broker model producing zero ROI
- Live events and expos burning cash without qualified leads
- Scattered paid campaigns with no attribution or follow up
- No CRM, no pipeline, no repeatable sales process
- Zero infrastructure to screen, nurture, or close franchise candidates
- Brand presence that didn't communicate franchise opportunity
The Core Problem
Alpha Fit Club was spending on franchise development without a system to develop franchises. No pipeline. No process. No closer. Scattered tactics and crossed fingers. They needed a franchise sales department, not another vendor.
We didn't run ads. Celebrity CMO + UnitLock Franchising deployed a Franchise Sales Organization, an embedded executive team managing the full lifecycle from targeted paid media to signed franchise agreement. Every touchpoint architected. Every handoff automated. Every candidate qualified before they got on a call.
- Turnkey franchise sales and marketing system built from scratch
- Precision-targeted paid ad campaigns across Google and Meta
- Custom CRM pipelines with automated lead scoring and nurture sequences
- Full sales execution management, from first click to signed agreement
- Discovery call scripting, objection handling, and closing frameworks
- Grand opening playbooks for each new franchise location
- On-location visits and embedded strategy sessions with ownership
“We didn't just run ads. We built their entire franchise sales department. The pipeline, the CRM, the closers, the process. Everything. That's what produced $660K in franchise fees, not a media budget.”
Nick Herrera, CEO, Celebrity CMO
Every metric tied back to signed agreements and deposited checks. No vanity numbers. No "impressions." Revenue.
Revenue Generated
From zero franchise infrastructure to $660,000 in signed agreements. Every dollar tracked from ad impression to ink on paper.
Return on Ad Spend
For every dollar invested in the Celebrity CMO + UnitLock Franchising system, thirty three came back. Not in brand awareness. In signed agreements and wired deposits.
Ad Spend Deployed
Total media spend of $19,998 across Google and Meta. $1,998 on Google search and $18,000 on Meta. Disciplined paid acquisition reverse engineered from franchise fee economics.
Ready to scale your franchise?
If you're a franchisor ready to deploy a turnkey sales and marketing system, let's talk about what an integrated FSO does for your growth. No decks. No proposals. A conversation about what's possible.
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