01Solutions02Services03Our Work04Company05Contact
Solutions

The kinds of businesses we build revenue infrastructure for. Pick the one that sounds like you.

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Franchise SystemsFranchisors and franchisees, separate playbooks.B2B Lead GenerationPipeline that moves at the speed of your sales cycle.B2C Lead GenerationMultichannel acquisition tied to CAC, not impressions.Ecommerce GrowthFirst click to repeat purchase to lifetime value.Personal BrandsAudience to business you actually own.
Franchise tracks
For FranchisorsFor Franchisees
Services

The six ways we work. Leadership, full teams, or the franchise growth department most franchisors never built.

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Franchise Sales OrganizationMarketing engine + sales closers, one accountable team.Fractional Marketing TeamA full marketing department at a fraction of the cost.Fractional Creative TeamTurnkey creative ops without the contractor circus.Fractional CMOEmbedded marketing executive, owns the number.Fractional CSOSenior sales leadership without the seven-figure hire.Fractional Creative DirectorOne voice setting the standard across every asset.
Capabilities
Paid AdsSEOEmail & SMSSocial MediaWeb DesignVideo ProductionGraphic DesignBrand IdentityCopywritingVoiceoverCRM & Sales SupportAI SystemsBusiness Consulting
Our Work

Receipts. Real campaigns, real numbers, real names.

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Case StudiesEight businesses we helped scale.Client ReviewsWhat founders say after working with us.Celebrity ClientsThe brands and names we’ve served.
Company

Who we are, what we publish, and how we answer the hard questions.

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Meet the TeamThe operators behind every engagement.BlogTactical writing on growth, ops, and franchise development.FAQHow we work, who we work with, and what it costs.
hello@celebritycmo.com·Book an introduction →
01—Hero

Reebok Shopify

Built a governed Shopify infrastructure prioritizing lifetime value over front-end vanity metrics.

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reebok.com
Reebok Shopify Plus storefront screenshot
01
The Challenge

Disconnected systems killing operational speed

Reebok's commerce stack was fractured. Shopify ran the storefront. NetSuite ERP and CRM sat in separate silos, connected by manual exports and tribal knowledge. Every order required human intervention. Every inventory check was stale. Every customer profile was incomplete.

✗Manual order entry into ERP causing daily data lag and errors
✗Inventory discrepancies across Shopify storefront and NetSuite ERP
✗Customer data siloed across three disconnected systems
✗No real-time visibility into orders, fulfillment, or stock levels
✗Slow fulfillment cycles due to no automated order routing
✗Inability to personalize customer experience without unified profiles
✗Reporting required hours of manual data compilation each week
See how we solved it →→
02
The Solution

One connected platform, zero manual steps

We built a commerce architecture that treats Shopify Plus and NetSuite as one system, not two platforms duct-taped together. Orders, inventory movements, customer interactions flow between both systems in real time. Reebok's operations run without manual intervention. Every data point stays current.

Shopify Plus Storefront

Custom Shopify Plus theme built to Reebok brand spec. Performance-first architecture, responsive product pages, optimized for conversion.

NetSuite ERP Sync

Bidirectional integration connecting Shopify orders, inventory, and financials to NetSuite ERP. No manual entry, records always in sync.

Real-Time Data Flow

Automated pipeline running continuous sync between Shopify and NetSuite. Conflict resolution, error handling, and full audit logging included.

NetSuite CRM Unification

Unified customer profiles including purchase history, lifecycle stage, and preference data, synced between Shopify and NetSuite CRM for precise segmentation.

03
The Architecture

Enterprise-grade integration, consumer-grade reliability

Complete Shopify Plus implementation with a custom integration layer handling bidirectional sync at zero downtime. Data routes intelligently. Conflict resolution, error recovery, and full audit logging built in, not bolted on.

Live Data Flow

Shopify Plus
Real-time sync
NetSuite ERP/CRM
Orders & Fulfillment
Inventory & Stock
Customers & Segments
  • ✓Complete Shopify Plus implementation and brand-aligned theme development
  • ✓NetSuite ERP bidirectional integration for orders, inventory, and financials
  • ✓NetSuite CRM customer data synchronization and unified profile management
  • ✓Real time inventory sync across all sales channels and warehouses
  • ✓Automated order fulfillment workflows with routing rules
  • ✓Customer lifecycle tracking, scoring, and segmentation pipelines
  • ✓Multi-region storefront configuration with localization support
  • ✓Payment gateway setup with fraud prevention and chargebacks
  • ✓Performance optimization: sub-2s load time on all device classes
  • ✓Reporting dashboards pulling live data from both Shopify and NetSuite
“The Shopify-NetSuite integration Celebrity CMO built eliminated our operational bottlenecks overnight. We went from hours of manual work to fully automated workflows. It transformed how we run the business.”
Reebok Digital Operations Team, Enterprise Partner · Reebok
85%
Reduction in manual operations for Reebok's commerce team
See Our Results→
Ready to work?

Ready to connect your Shopify store to NetSuite?

If you need ERP and CRM integration for your Shopify store, let's talk about what unified commerce does for your operations.

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