Salad House.
We unblocked expansion for Salad House. $430,000 in franchise fees. 15.52x ROAS. 297 leads. Celebrity CMO + UnitLock Franchising.
A franchise recruitment site built to convert
Before a single ad dollar was spent, we built the destination. Every element of the Salad House franchise recruitment site was engineered to attract qualified candidates and move them from curiosity to commitment.
A proven brand with stalled expansion
Salad House had the product, the culture, and the unit economics. Zero closures. Stellar reviews. A proven model that worked everywhere it opened. What they lacked was a machine to turn franchise interest into signed agreements. Operations had outpaced sales infrastructure, and expansion ground to a halt.
- ✕Expansion completely stalled despite stellar unit economics
- ✕Outstanding fast casual product blocked by a franchise sales gap
- ✕All operational systems in place, zero growth infrastructure
- ✕No systematic franchise recruitment or marketing engine
- ✕Gap between operational excellence and sales execution
- ✕No CRM, no pipeline, no dedicated franchise development team
Salad House was a flawless operator without a franchise sales system. The gap wasn't in the product. It was in the pipeline. They didn't need a marketing vendor. They needed a franchise sales department embedded in their operation, built to turn qualified leads into signed franchisees.
We deployed a complete franchise growth ecosystem
We didn't run ads. Celebrity CMO + UnitLock Franchising became their franchise sales department. Our integrated FSO partnership paired marketing infrastructure with aggressive sales execution, managing the full buyer journey from first click to signed franchise agreement. Every touchpoint architected. Every handoff automated. Every candidate qualified before a call was booked.
- ✓End to end franchise growth ecosystem built from scratch
- ✓Celebrity CMO + UnitLock Franchising integrated FSO partnership
- ✓High-converting paid campaigns across Google and Meta
- ✓Custom CRM pipelines with automated lead scoring
- ✓Complete sales process management from inquiry to agreement
- ✓Discovery call to franchise agreement handling and closing
- ✓Grand opening celebration support for each new location
Expansion unblocked. $430K in franchise fees
Every metric tied back to signed agreements and deposited checks. No vanity numbers. No "impressions." Revenue, and a franchise system now positioned for aggressive national expansion.
Revenue Generated
From a stalled expansion pipeline to $430,000 in signed franchise agreements. 297 leads generated at $93.29 per lead. Every dollar tracked from first ad impression to ink on paper.
Return on Ad Spend
For every dollar invested in the Celebrity CMO + UnitLock Franchising ecosystem, $15.52 came back. Not in brand awareness or impressions. In signed agreements and deposited checks funding real expansion.
Lead Quality
A 3.70% territory conversion rate, roughly 2.5 to 3.7 times stronger than industry benchmarks. Revenue per lead of $1,447.81. The system did not just generate volume. It generated buyers.
“Salad House had everything. The product, the unit economics, the culture. What they were missing was the machine. We built it. An integrated FSO that turned their stalled expansion into a live pipeline, $430K in franchise fees, and a 15.52x return on every dollar invested.”
Ready to unblock your franchise growth?
If you're a franchise system with the right ingredients but stalled expansion, let's talk about what an integrated FSO partnership looks like. No decks. No proposals. A direct conversation about what's possible.