Turquoise Wine Bar.
Franchise development for a hospitality concept. $80,000 in revenue. 10x ROAS. $7,672 total ad spend.
A website as refined as the experience
Before a single ad dollar was spent, we built the destination. Every element of the Turquoise franchise recruitment site was engineered to attract qualified candidates and convert interest into signed agreements.
A hospitality concept with no franchise infrastructure
Turquoise Wine Bar had the concept and the ambition to franchise. Vision, space, brand identity. But zero franchise development infrastructure, no paid media, and no mechanism to attract or close franchise candidates. They needed a partner who could build the entire franchise sales engine from scratch.
- ✕Hospitality concept with no franchise development infrastructure
- ✕Zero brand positioning for franchise recruitment
- ✕No paid media, no tracking, no candidate pipeline
- ✕No custom web presence to attract franchise prospects
- ✕No systematic process to screen, nurture, or close franchise candidates
Turquoise needed more than a website and a hope. They needed a complete franchise development system, from custom web infrastructure to paid media to sales support, all built and managed by an embedded partner.
A complete franchise development system for hospitality
Celebrity CMO and UnitLock Franchising built a franchise development system from the ground up. Celebrity CMO powered the candidate acquisition infrastructure with custom web, paid media across Google and Meta, tracking, and creative production. UnitLock Franchising drove the franchise sales process. Together, an integrated franchise development department turning ad spend into signed agreements.
Local audience targeting, 1, 3 & 5 mile radius zones
- ✓Custom franchise recruitment web infrastructure
- ✓Precision targeted paid media campaigns across Google and Meta
- ✓Brand positioning and creative production for franchise recruitment
- ✓Full tracking and attribution setup from ad click to signed agreement
- ✓Franchise sales support and candidate qualification process
- ✓CRM pipeline and automated lead nurture sequences
$80K in franchise revenue on $7,672 ad spend
Every metric ties to franchise revenue. No vanity numbers. No "impressions." Signed agreements and deposited checks.
Revenue Generated
From a hospitality concept to $80,000 in franchise revenue on just $7,672 in total ad spend across Google and Meta. Every dollar tracked from impression to signed agreement.
Return on Ad Spend
Ten dollars back for every one invested. Precision targeted franchise development campaigns across Google and Meta turned a modest budget into real franchise revenue.
Ad Spend Efficiency
$3,097 on Google and $4,575 on Meta. A total investment of $7,672 that produced $80,000 in franchise revenue. The math speaks for itself.
“Turquoise had the concept. What they needed was the franchise development engine. We built the web infrastructure, ran precision targeted paid media across Google and Meta, and managed the entire franchise sales process. $80K in revenue on $7,672 in ad spend. 10x return.”
Ready to franchise your hospitality concept?
If you're a hospitality brand ready to grow through franchising, let's talk about what a full franchise development system looks like. No decks. No proposals. A conversation about what's possible.